HI! My name is MaiKhanh, a French-Vietnamese stylist, photographer and mother, and the founder and creative director of nue lingerie.
After being raised between the United States and Asia, I was trained as a designer and tailor in the South of France.
I then worked in the press in Paris, moved to NYC to design and finally to Bali to start my own label.
This upbringing has given me a multicultural view of fashion, art, and life.
Women, travel, and history are my main sources of inspiration; and I love second-skin fabrics, perfectly tailored garments, and strong, vibrant colors.
After many years of designing clothing, I made the decision to focus more on lingerie, particularly as it is unique to a woman’s wardrobe.
Like perfume, it’s a gift to herself, to accentuate her femininity and sensuality.
I love the transformative power my lingerie has on the women that wear it.
Becoming more conscious of the fashion industry’s impact on our planet, I am proud to design essential, beautiful pieces in a responsible way.